As a data controller we are committed to safeguarding the privacy of all personal information which we hold and applying this policy fairly, consistently and transparently.

Our website and products incorporate a range of security and privacy controls which affect how we process your data. As an example, you can use privacy controls you can specify your email marketing preferences.

In this policy, “idenprotect”, “Apply Mobile Limited” “we”, “us” and “our” refer to idenprotect (trading as Apply Mobile Limited).


This privacy notice tells you in what conditions we collect your personal information, and what to expect when we do so. It applies to all personal information that we collect about:

  1. Visitors to our website
  2. People who call us
  3. People who email us
  4. People who use our services
  5. Job applicants, current and former employees

As a principle we will not:

  • ask you for, or collect, personal information unless we require it
  • share your personal information with anyone except to comply with law, protect our rights or develop our products
  • store your personal information unless required for the ongoing operation of services

We collect some personal information when you visit our website. As part of collection, we make all reasonable efforts to inform you of how your information is collected and used.

We may process data about your use of our website and services (usage data). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is legitimate interest, namely monitoring and improving our website and services for end users.

We may process your account data. Account data may include your name and email address, your employer, your role or title, your communications and your contact details. The source of the account data is you or your employer. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is consent OR the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

We may process your personal data that is provided in the course of the use of our services (service or enquiry data). Service or enquiry data may include specific queries, complaints or general requests. The source of the service data is you or your employer. The service data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is consent.

We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (notification data). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent OR legitimate interest, namely where advising existing customers or users of particular product features, updates, changes or news which may have a material affect on their usage of our website or products.


We have provided website functionality to “Contact Us”, which enables us to respond to complaints, queries and requests. To enable us to respond, we collect personal information such as name and other contact information. This information is only used for this purpose.

Any communications sent to us are monitored and you have a responsibility to ensure that communications sent to us are within the bounds of the law.


Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

To opt out of being tracked by Google Analytics across all websites visit

For more information on the cookies we use, please contact [email protected].


We store the details of people who access our downloads in order to provide effective download services to them. This information is only used to provide secure access to resources and for other closely related services, such as gaining feedback on the service or conducting surveys.

When people are provided with access to downloads, their access to resources is time bound. Any personal information stored to enable access is deleted when it is no longer needed.


Website searches and their results are logged anonymously to improve our website and search functionality. No user-specific information is collected by us or any third-party.


To publish online content, we use which is run by Automattic Inc. We use a standard WordPress service to collect anonymous information about users’ activity on the site. Examples of this activity are tracking the number of users viewing pages on the site, and monitoring and reporting on the effectiveness of the site. For more information about how WordPress processes data, please see Automattic’s privacy notice.


When you call us, we collect Calling Line Identification (CLI) information. We use this information to improve efficiency and effectiveness of call handling services.


We store your contact information and any email sent to us, including attachments, may be monitored and used by us for security reasons and for monitoring compliance with policy. Email monitoring or blocking software may also be used. You have a responsibility to ensure that any email you send to us is within the bounds of the law.

We use your contact information to respond to your queries and to ensure that your email is managed appropriately. Contact information may be added to CRM systems for the purpose of managing your communication from receipt to closure.


We store the details of people who use our services and use this information to provide the service to them. We may also use this information for related services, such as surveys and feedback.


When individuals apply to work for us, we use the information they supply to us to process their application and to monitor the recruitment process. When we want to disclose information to a third-party – for example where we want to take up a reference – we will inform the applicant beforehand unless we are prohibited from doing so by law.

Personal information about unsuccessful candidates is held for 12 months after the recruitment process has been completed, after which it is destroyed or deleted. We retain anonymised statistical information about applicants to review our recruitment process, but no individuals are identifiable from that data.

Once a person has taken up employment, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with us has ended, we will retain the file in accordance with our legal obligations and then delete it.


We try to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate.  We also welcome any suggestions for improving our procedures.

This privacy notice is published with transparency and clarity in mind. It does not provide exhaustive detail of all aspects of our collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be emailed to us at [email protected].


We endeavour to be as open as we can be in terms of giving people access to their personal information. Individuals can find out if we hold any personal information by making a ‘subject access request’ to [email protected]. If we do hold information about you, we will:

  • give you a description of it
  • tell you why we are holding it
  • tell you who it could be disclosed to
  • let you have a copy of the information in an intelligible form

If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.

If we do hold information about you, you can ask us to correct any mistakes by contacting [email protected].


In most situations, we will not disclose personal data without consent.

We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

We may disclose your contact information to our suppliers or partners insofar as reasonably necessary for the execution of a contract or the fulfilment of your request. Each such third party will act as a data controller in relation to the enquiry data that we supply to it, and upon contacting you, each such third party will supply to you a copy of its own privacy policy, which will govern that third party’s use of your personal data.

In addition to the specific disclosures of personal data set out above, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.


We work with partners throughout the world and ensure that any transfer of personal information to those partners is protected by the appropriate safeguards, and only transferred with your explicit consent.


Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

Usage data, account data, service or enquiry data, and notification data, as specified above, will be retained for a minimum period of 12 month following collection and for a maximum period of 36 months.

In some cases, it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the type of data which is held and the purpose for holding it e.g. execution of a contract may require your information to be held for the length of the contract.

Notwithstanding the other provisions, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.


This privacy notice does not cover the links within this site to other websites. We encourage you to read the privacy statements on the other websites you visit.


We keep our privacy notice under regular review, publishing new versions from time to time. You should check this page periodically to ensure you are happy with any changes.

We may notify you of significant changes to this policy by email, or through messaging on our website.

This privacy notice was last updated on 7 November 2018.

Prior updates include May 2018, January 2018 and December 2016.


Your principal rights under data protection law are:

  • the right to access
  • the right to rectification
  • the right to erasure
  • the right to restrict processing
  • the right to object to processing
  • the right to data portability
  • the right to complain to a supervisory authority
  • the right to withdraw consent

Please contact us immediately if you wish to exercise any of these rights.


This website is owned and operated by Apply Mobile Limited (trading as idenprotect). We are registered in England and Wales under registration number 07518677.

Our registered address is 3-4 Wharfside, The Boatyard, Worsley, Manchester M28 2WN.

If you wish to request information about privacy, our Data Protection Officer can be emailed at [email protected], called on 0203 900 2704 or written to at:

Chief Operating Officer
Apply Mobile Limited
Building 2,
Guildford Business Park,